- Propose sales building blocks and business insights for sales target achievement in each assigned key account customer. 
- Provide accurate forecasting of products for each assigned account and coordinate with RSM/RKAM for inclusion in monthly forecasting requirements. 
- Establish assigned key accounts strategies to grow sales, market share, influence key decision makers, maintain loyalty, and then implement associated channel plans for assigned key accounts. 
- Design, prepare and present business plans for all key accounts and agree on trade promotions and consumer promotions with strategic thinking. 
- Prepare and present monthly, quarterly business reviews for assigned key accounts. 
- Ensure alignment across customer marketing manager, regional sales manager, regional key account manager for the key initiatives execution, including projects roll-out, 100% compliance rate, sales forecast. 
- Develop, implement and evaluate key account plans to meet sales and profit objectives by product portfolio and by customer. 
- Work closely with customer to provide category and market insights to drive sales performance. 
- Develop and deliver new product launch plans with sustainable go-to-market strategies. 
- Coordinate and communicate any commercial strategies including product, price and supply changes to assigned key accounts customers.